Some of the most beautiful women I can think of... Audrey Tautou, Marion Cotillard, Jane Birkin... all have one thing in common: they are French! I have always been fascinated by the Gallic approach to beauty, which, like many things in their culture, is curiously simple. They have a reputation as being the most attractive, and of course chic, race in the world.
Although I'm sure you don't want to hear it, beauty (unfortunately) comes from within. Which means - brace yourselves - being HEALTHY. You don't have to give up your beloved chocolat or pommes frites, but try and have them in smaller portions (quality over quantity is the key mantra here!). Make sure you have at least five bits of fruit and veg a day and drink as much water as you can humanly manage. Finally, the most enjoyable health tip - sleep. Lots of it. Now the boring, guilt-inducing health stuff is over, on to the good stuff!

The French have a great faith in beauty products. Their equivalent of a chemists is a lot more glamorous than your average Lloyd's pharmacy, stocked high with shelf after shelf of lotions and potions promising to give you younger skin, thinner thighs and shinier hair. Francois femmes see their beauty routines as their 'me' time and to them, looking good is a sign of self-respect. To incorporate the French ideal of flawless, glowing skin, religiously cleanse thoroughly and apply moisturiser morning and night, and exfoliate and apply a mask weekly. The secret to lovely, soft skin all over is to moisturise every day, and exfoliate every other. Try using exfoliating mittens in the shower, with some Dove Creme Oil soap to cleanse and moisturise. Afterwards, slather on Palmers Cocoa Butter generously - don't worry, it's cheap and you get a lot in a bottle. The lovely, chocolatey smell will also compliment your perfume - but more of that later.
French women like to look natural. You are getting the Parisian look wrong if you have obviously dyed hair and look plastered in make-up! Of course, it is fine if you wear cosmetics and your hair colour is not the one you were born with, but the whole world does not have to know. If your skincare regime is up to scratch, you shouldn't need to wear a heavy mask of foundation, but will probably want some light coverage. A good, natural looking foundation is Bourjois Ten Hour Sleep Effect, which does just what it says on the packaging. It contains light-reflecting particles to give you a well-rested appearance, goes on lovely and most importantly looks like it could feasibly be your own actual skin. French ladies like to accentuate their natural assets - rosy cheeks, long dark lashes and red lips. So apply a blusher that suits your skin tone - rosy pink suits most - along your cheekbones and max your lashes with eyelash curlers and black mascara. Key to this look is picking one asset to spotlight - your lips or your eyes. The two signature French looks are cat's eye liner, a la Brigitte Bardot, or classic red lipstick, so chose one feature and down play the other. Or, for a really modern, French look, try the 'just bitten' method of wearing lipstick... For a video demonstration see this video here

As fair as hair is concerned, go brunette, blonde, red, whatever - as long as it looks au naturale. The two most popular Parisienne styles are the classic bob or long and wavy, a la Lou Doillon. Concentrate on keeping the texture natural, which means leaving to dry naturally (think how much better for our hair this will be!). If you really can't just leave your hair, please try and NOT straighten/ curl your hair to an atificial result. 'Undone' hair is the aim here. Lou Doillon suggests rinsing your hair with cola for that sexy, tousled look - a tip passed on by her mere, and classic French muse, Jane Birkin!
Last but by no means least, a big part of the typical Gallic girl's routine: Parfum. It plays a huge part in acheiving that je ne sai quoi and a hint of scent is irresistably seductive. As the famous Coco Chanel quote goes, you spray perfume 'wherever one wants to be kissed.' Speaking of Chanel, it is not a bad place to start when searching for your signature scent - legendary Vogue editor Diana Vreeland declared it 'the ideal scent for a woman.' The iconic No 5. fragrance may be a bit heavy for bright young things like you and I, but the more youth-friendly scents Coco Mademoiselle and Chance Au Fraiche are perfect. The number one fragrance in France and my own scent of choice is the highly delectable Angel by Thierry Mugler, or for something more floral his Alien perfume. Both of Mugler's scents are very concentrated so wear lightly - one squirt should be enough. A French beauty tip is to spray your perfume of choice in the air and walk though it, for a lovely, light, all-over fragrance.
I'm sure you'll be feeling inspired to create a chic, polished yet undone look all of your own, so I'll leave you with some of my current favourite French beauty muses.





Left to right: Lou Doillon, Marion Cotillard, Audrey Tautou, Clemence Poesy, Julia Restoin Roitfeld.
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